Casino games provider Livespins has bolstered its ranks with the appointment of Michael Pedersen, who will take the reins as the brand’s chief commercial officer this month.
He arrives at Livespins with over 14 years’ experience in the online gambling industry, having previously enjoyed successful spells at Flutter and NetEnt, where his commercial leadership skills were a major driving factor in the ongoing growth and development of both brands on a global stage.
With an MBA from the University of Leicester and executive programmes at Stanford under his belt, Pedersen will now turn his attention to managing all aspects of Livespins’ commercial strategy, including sales, account management and marketing.
He will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.
Having launched at the iGamingNext: Valletta conference earlier this year, Livespins generated a huge buzz among game providers, casino operators and live streamers alike due to its unique blend of live gaming and social engagement.
The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin.
Each player is free to choose the bet amount and number of spins they prefer. Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spins the reels and the anticipation builds.
