Playtech BGT Sports has extended its self-service betting terminals agreement with Betfred to cover the leading bookmaker’s full retail estate.
PBS will supply an additional 570 terminals to the UK bookmaker, which takes its total number to over 2,800 across its 1,700-venue estate. In addition, PBS’ mobile BetTracker product has also been released across the Betfred retail network.
John Pettit, managing director for UK, Ireland, Asia, and Australia at PBS, said: “Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers.
“The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues.”