ParsPro, the Icelandic IT solutions provider for online bookmakers, has launched its new horse racing platform that has been designed to plug into any sports betting offering.

The first customer, Unibet, went live on August 8 with its Travnet Live Racing product, along with Travnet.se, which is the largest horse racing community in Sweden.

"Unibet has launched pool betting on horse racing under the brand name Travnet Live Racing, where the customer will be able to place bets on Unibet.com and via Travnet.se," said Daniel Alsén, CIO and head of business development at Unibet.

"Travnet Live Racing is a unique product combining the gaming experience from Unibet with the rich content from the Travnet trotting community. Unibet will initially offer betting on win, place and double, but more offers will be available in the future.

"The horse racing platform is very competitive with a payback of at least 90 per cent. Working with ParsPro allowed Unibet to leverage their unique technical skills and many years of bookmaking experience."