Aspire Global’s Pariplay, an aggregator and content provider, has partnered with new online casino PlayStar to support its imminent launch in New Jersey.
This latest partnership will also see Pariplay’s in-house development studio, Wizard Games, providing its content to PlayStar customers, including popular hits such as Dragons of the North, Rumble Rhino Megaways and Wildwood Buffalo.
As PlayStar readies itself for launch, striking deals with content platforms such as Pariplay will support the company’s goal to offer an unrivalled player experience through personalisation, player engagement, engaging content and superior customer service. This not only includes players in New Jersey but will also Michigan, West Virginia and Indiana.
Pariplay has targeted North America as a major growth area for the business, signing a plethora of key commercial deals in the continent over the last year.
Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools that enhance player value.
