Mixed martial arts organisation UFC and betting and technology platform Parimatch have renewed part their partnership.
The deal means that Parimatch remains the official betting and wagering Partner of UFC for Europe and the CIS region until the end of 2021.
Last year, Parimatch was present in the Octagon for 15 events and it will remain present at the most anticipated fight nights for at least the next 18 months. Parimatch‘s association with the UFC is also supported by the iconic Conor McGregor, who has been an ambassador for the brand since March 2019.
Sergey Portnov, CEO of Parimatch, said: “We took a bet when we began our relationship with the UFC in 2018 on the daring spirit of the organisation and its fighters to help elevate both our brands to new heights.
“We see that spirit in Parimatch and the values of our customers. We are excited to continue this bold journey together.”
