Paddy Power has unveiled a new Premier League app that delivers live odds direct to the iPhone by pointing the camera at the televised match.
By pointing the camera of an iPhone at the television, the Paddy Power Premier League app will recognise which match is being watched and display real-time odds. Future matches can also be swiped and added to the iPhone calendar.
Sylvie McDermott, sportsbook mobile manager for Paddy Power, said: “We are confident punters will embrace this completely new and fun way to get the latest Paddy Power odds.
“Developed with our partners TVTak, it’s smart and fast technology,” she added.
Featuring statistics, league fixtures, results and news, the app also has a dedicated section for Paddy Power’s money back specials and daily promotions.
