Paddy Power is the first to adopt the latest technology from Orbis.

Orbis Technology has announced the launch of its LiveOdds, which is now live on the OpenBet platform.

This new technology has the ability to push live pricing and event updates directly to customers’ web pages and betslips.

Operators can build and design their own pre-packaged live betting applications - using their technology of choice - and have LiveOdds stream price updates as they happen. LiveOdds is built on Orbis’ new LiveServ technology, which enables the delivery of live messages, content and data directly to customers.

LiveChatroom, the second product based on the LiveServ technology, is already in the latter stages of development and opens up LiveServ to two-way traffic. Using LiveChatroom operators can connect customers on their sites through chat rooms and are able to set up private conversations for customer support.

Pete Boyle, CTO of Orbis Technology, said: “By providing operators with the ability to stream live content in real time and open up more channels of communication among customers with a product like LiveChatroom, we are confident that LiveServ and its new products will change the face of live betting.”