Cross-channel marketing and engagement specialist OtherLevels is now the preferred digital player engagement partner for FireKeepers Casino in Michigan, US.
Under the deal, OtherLevels will provide web, app, inbox and interstitial messaging capabilities for the Michigan-based casino’s digital gaming and sports book operations.
OtherLevels said the partnership will strengthen FireKeepers' ability to engage players using its data-led messaging capabilities and that its sports engagement platform leverages live game data, user actions and CRM data to create marketing messages that are both relevant and complementary to FireKeepers players’ interests and online journey.
“We are proud to work with one of the most respected names in Native Mid West gaming as they expand into online games and sports betting,” said Brendan O’Kane, CEO of OtherLevels. “We look forward to providing FireKeepers with the marketing and player engagement capabilities they need to create better, stronger and longer-lasting relationships with their players in Michigan and beyond.”
The company said the existing integration between OtherLevels and Scientific Games Digital, which powers FireKeepers Casino’s digital gaming content, ensures a seamless flow of player activity data and enables OtherLevels, using real-time information, to deliver specific messages to FireKeepers’ different audience segments, customised by preferences, player value, past behavior, and geolocation.
Since the legalisation of sports betting and online betting in Michigan in January 2021, FireKeepers said it had made player engagement its top priority and that it could now instantly access best-in-class multichannel marketing capabilities designed to maximise player activation and in-session participation and drive new player registrations.
It added the partnership would enable the casino to deliver more personalised content, build closer relationships with players, and increase their lifetime value and retention.
“Our players are the focus of everything we do at FireKeepers,” said Kathy George, CEO of FireKeepers Casino Hotel. “We are pleased to partner with OtherLevels to help us engage and connect with our online players, and truly give them a FireKeepers experience.”
