Gaming group Enlabs has launched esports betting on its flagship brand Optibet through a new partnership with B2B supplier EveryMatrix.
Optibet is now offering extensive esports coverage and a tailored esports front-end with live streaming, all made available via OddsMatrix Esports Services.
Optibet is a leading sports betting and casino brand across the Baltic States and Nordic region.
With major growth experienced during the recent sports lockdown, esports betting has become an enduring growth strategy for operators looking to diversify their gaming portfolios, build additional revenue streams and tap into a huge mass of esports enthusiasts.
Daniel Belozetsev, head of betting, said: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to esports betting, gaining access to the rapidly growing world of professional sports competitions using video games.
“We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities."
Stian Hornsletten, group CCO of EveryMatrix, said: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that Optibet has very successfully done in the past years and I am positive that esports betting will reinforce their market-leading position.”
