OpenBet, a leader in sports betting entertainment, has secured a deal to acquire the assets and talent of Multi Builder, as well as the talent of Sportsbook Training Services.
The latest addition to the supplier’s portfolio will see Multi Builder's proprietary sports technology and quantitative trading models, traded under the brand Sportsbook Models and co-created by industry experts Oliver Preston and Jonathan Smith, fully incorporated into the OpenBet product portfolio.
Combining Preston and Smith’s decades of industry experience, the team is primarily focused on creating and powering best-in-class algorithmic sports betting models that deliver quality content depth and improved margins across multiple sports.
The integration of the pricing powerhouse will drive enhanced pricing and trading performance, furthering OpenBet’s commitment to delivering world-class content, technology and managed trading services across multiple operator globally.
Through this acquisition, OpenBet will own the proprietary IP and technology for several key pricing models across a number of significant sports markets, both pre-match and in-play, which have already proven successful with leading sportsbook operators.
As part of the deal, Jonathan Smith, a leading sportsbook trading trainer in the industry, will now provide training services exclusively on behalf of OpenBet.
