To help casino affiliates better understand which online casinos are able to convert US players in the face of the UIGEA, Casino Affiliate Programs has started a new feature profiling casino affiliate programsme that willingly process US payments.
Since 2010’s full implementation of the Unlawful Internet Gambling Enforcement Act of 2006, many US-facing online casinos have struggled with payment processing issues.
While this legislation isn’t a direct reflection on the business practices of the many international casinos that operate in the online gaming space, it does create a significant challenge for these online businesses. Currently, the biggest question facing casino affiliate marketers is identifying operators that can process US payments and deposits.
Since most affiliate programmes are performance-based, affiliates only earn commissions as a percentage of player losses or when a player makes a deposit. So a casino affiliate can’t convert a visitor into a commission unless the online casino can process that player’s payment.
It has now become a priority for casino affiliates to make sure they promote brands that can convert US players and that have no restrictions concerning the US market.
"Many US casino affiliates have been frustrated with the recent changes in payment processing procedures related to accepting and paying US players," stated representatives from Ace Revenue. This results in lower player conversions and significantly lower earnings for affiliates promoting these casinos.
"Since the withdrawal of eWalletXpress in October, there are no alternative credit card payment processors," the Ace Revenue representatives continued. "Though this is nothing new to the online gaming industry, it is becoming increasingly frustrating for casino affiliates who do a great job in promoting partners, but, through no fault of their own, are not seeing the conversions or revenue they are accustomed to receiving."
To help casino affiliates better navigate this confusing topic, Casino Affiliate Programs has begun an ongoing feature profiling those. The list begins with Ace Revenue. In fact, this casino affiliate programme recently announced that, in spite of the UIGEA, its US conversions have been steadily climbing over the last few months.
