OKTO has integrated its OKTO.CASH solution with Betsson Group.
Betsson users in Greece can now top up their accounts with cash in real time using the eVoucher cash payment product.
The deal encompasses 13,000 points of sale across the country.
Andreas Nikolopoulos, head of marketing Greece at Betsson Group, said OKTO.CASH will offer Betsson’s Greek customers a “convenient and user-friendly top-up experience.”
He added: “Trust and integrity stand at the forefront of the relationship with OKTO. For Greece, the collaboration with OKTO originated from a shared commitment to providing an ideal solution for users who prefer offline transactions with cash while enjoying online experiences.
“By enabling users to instantly top up their online accounts in a fast, easy, and secure manner, Betsson enhances the overall customer experience.”
OKTO’s commercial director Galina Bineva said the company has a “commitment to a local and personalised approach,” adding that it looks to “highlight the importance of understanding customers’ payment preferences and providing payment methods tailored not only to regional needs but also to different audiences within the same region.”
