Ahead of the up-coming 2023-24 season, EveryMatrix’s B2B sportsbook division OddsMatrix has released Fast Markets.
This will provide brands with a new revenue stream by enabling a range of real-time, instant betting options across a variety of fixed time ranges from five, 10 and 15 minutes and rolling five-minute ranges.
Micro betting allows for high-frequency, low-price betting which offers significant benefits for a new generation of instant-entertainment players.
Though Fast Markets has been initially launched for football, it is also being developed for other sports such as basketball and tennis.
Tor Skeie, CEO, OddsMatrix, said: “Fast, or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer’s big kick-off across many football leagues.
“Fast Markets offers the real-time continuous betting opportunities of igaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for US sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting.”
