Oddslife is providing its World Cup social betting solution to Bulgaria-based Sportal Media having signed a three-year deal.
The Oddslife platform offers a free-to-play model where fans compete to predict the results of sports events.
The white-label solution provides a core social betting game and includes in-play tournaments, daily competitions and social rewards via desktop, an iOS app and a Facebook app, with an Android app planned for August.
Stilian Shishkov, CEO at Sportal, said: “Our editorial and production teams were greatly impressed at the capabilities of the Oddslife platform and we have moved quickly to secure it on a long-term deal.
“We think this social betting offer is extremely engaging and entertaining and believe our customers think so as well.”
