Online betting odds comparison service Oddschecker is using Push Technology's high performance enterprise messaging and internet communications technology to support the launch of live in-play betting odds.
Featuring live odds from leading bookmakers such as bet365, Sky BET, Paddy Power, Stan James, bwin.com and Betfair, Oddschecker’s new in-play service has been launched in time for the opening of the new Barclays Premier League season.
"At Oddschecker our overarching aim is to provide the industry’s best betting site and to achieve this it’s essential that we deliver a first-class proposition for in-play. Speed is critical to this, allowing us to provide Oddschecker customers with access to the best in-play prices - particularly as in-play now accounts for over 50 per cent of some bookmakers’ overall betting stakes. Working with Push Technology’s diffusion enterprise messaging and internet communication solution ensures that we can provide our customers with the latest prices at near zero latency," said Derren Maggs, general manager at Oddschecker.
"Our new live in-play service is all about fast, reliable and efficient online data distribution, and we’re convinced that Push Technology sets the performance standard in this critical area," continued Maggs. "Diffusion helps us to achieve the industry’s lowest latency levels, especially when a bookmaker is also using Push Technology to deliver its prices. With an end-to-end, diffusion-enabled data delivery service in place - with bet365, for example - we can remove some three to four seconds from the in-play process and deliver in-play prices in well under a second."
