A partnership between NuxGame and LSports will aim to give NuxGame clients new possibilities in the sports betting industry.


Sportsbook and platform provider NuxGame will make use of sports data feed provider LSports’ coverage of over 100 sports.

LSports’ BetBooster feature serves as an automated sports insights feed designed to increase customer engagement and satisfaction. Based on historical data and AI analysis, it also covers over 100 betting markets for both pre-match and in-play.

Each betting tip is presented directly to users in both pull and push formats to maximise engagement.

Daniel Heywood, NuxGame CEO, said: “This partnership will allow us to offer a wider range of sports betting options and enhance the overall user experience for our customers.”

Yoav Ziv, CRO at LSports, added that it is looking to “step up” NuxGame’s offerings in the sports betting ecosystem.