As part of a new partnership deal, NorthStar Gaming will gain access to Tallysight’s no-code content and wagering platform to support its in-app Sports Insights content vertical.
Tallysight's dynamic odds widgets will now be featured on NorthStar's Sports Insights articles, meaning that registered NorthStar Bets users will be able to click on odds within articles and place wagers without having to leave the page. The integration of Tallysight's editorial tools will enable NorthStar staff to easily create and share a variety of highly engaging betting graphics and staff picks across the NorthStar Bets platform and social media.
"The enhancement of Sports Insights is an important initiative for us this year, supporting our positioning as a premium brand that offers unique content to our customers," said Michael Moskowitz, CEO and founding partner of NorthStar. "Tallysight's tools will help make Sports Insights content more dynamic and even more closely integrated with our sportsbook to improve the overall user experience."
Matt Peterson, co-founder and CEO of Tallysight, added: "The partnership with NorthStar is a significant milestone for our company. NorthStar's vision for a deeply integrated sports media and betting experience aligns perfectly with our goal of revolutionising content delivery in the gaming industry.
"We're excited to bring our technology to the table, enhancing the way NorthStar's customers engage with its content and place wagers through our innovative, real-time audience engagement solutions."
