NorthStar Gaming is adding new features, stats and a “smoother user experience” to its Sports Insights content.
The home page will be redesigned to add a live scoreboard ticker, live odds and a ‘Trending topics’ menu.
New content and features such as shareable, social-friendly weekly sports quizzes will also be added with the aim of driving player engagement and retention.
The content, which is integrated with NorthStar’s sportsbook, includes analysis of upcoming events, betting strategies and tips.
NorthStar said the Sports Insights revamp would more deeply integrate the content and the sportsbook to provide “easier access to betting picks, trends and stats.”
NorthStar chair and CEO Michael Moskowitz said the upgrades will give players “more of what they want and how they wish to receive it.”
“We expect Sports Insights 2.0 to further cement NorthStar Bets as a premium and innovative online betting brand,” he added.
Sports Insights, which launched in 2022, will also receive more dynamic, ‘always-on’ content including live odds widgets, live box scores and X (formerly Twitter) feeds.
Enhanced statistics will focus on the ‘stats that matter’ for users and there will be more casino and novelty markets content.
For clients, NorthStar said new proprietary APIs will “make the model scalable and simpler to replicate with new third-party media partners or with new operators.”
