Olympic Entertainment Group, OlyBet and the National Hockey League have signed a new partnership naming flagship betting brand OlyBet the official sports betting partner of the NHL in the Baltic region.
OlyBet says it will use official NHL branding to “amplify the partnership” in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet's digital assets.
As an official sports betting partner of the NHL, OlyBet will also receive marketing opportunities across the NHL's social and digital media assets.
In addition, OlyBet will leverage promotional opportunities in connection with the NHL's calendar of marquee events - including regular season games, the Stanley Cup playoffs and Stanley Cup Final, along with international events including the NHL Global Series.
This unique partnership was also supported by Sportradar, the NHL's Official Global Data Distributor. The NHL is utilising ad:s, Sportradar's data-driven marketing solution, providing the league with digital marketing services to develop sports betting partnerships outside of North America.
Hampus Lofkvist, director global sponsorship at Sportradar, said: “Sportradar is proud to work with the NHL on developing new international brand partnerships for the league. This is an exciting time for our client OlyBet to enter the NHL partnership family in the midst of the Stanley Cup playoffs.
“We congratulate both parties on this official partnership and look forward to working with them both to optimise the potential of the digital engagement opportunities created.”
