OpenBet, a leading sportsbook and gaming software supplier covering all aspects of interactive gaming and betting, is to launch the next generation of betting promotion display software at ICE Totally Gaming in London next month.

Now in its 15th year, OpenBet is the partner of some of the biggest global betting operators including William Hill, Ladbrokes, Paddy Power and Sky Bet. OpenBet now also boasts a strong retail division, OpenBet Retail, following the acquisition of Alphameric Solutions.

OpenBetPromote will offer a number of new benefits and is set to radically enhance the betting shop experience aimed at increasing revenue opportunities in high street betting shops. Designed for major and independent bookmakers, OpenBetPromote is a software only solution giving bookmakers the flexibility to select their own PC hardware and support their own estates independently.

It has been designed to display pictures and promote betting opportunities on up to 255 separate displays, which can be flexibly mapped across up to 40 physical high definition screens. Without restrictions on screen location, layout, content or style, it’s the most flexible and dynamic screen system available.