Spiral Solutions has partnered with social games marketing agency Virtuadz to launch a new, free-to-play online games portal for the French market.
The new portal, La Ruée vers L’or, brings state-of-the-art games to French consumers and aims to capitalise on the huge demand for free online games and the explosion of social and casual gaming on Facebook. The site will launch with four free-to-play flash games aimed at young adults. The games also connect to Facebook where best scores and progress will be shared via the newsfeed.
Spiral Solutions aims to promote consumer understanding and appreciation of online games and entertainment in France. The integration of social media elements within the games reflects the growth in popularity and significance of social networking trends and illustrates its expertise in social gaming. The launch of Larueeverslor.fr is designed to deepen its penetration into the French market.
