Playtech's Virtue Fusion is enhancing its existing customer retention product portfolio by adding a suite of new player loyalty incentives.
The flexible loyalty points system will allow licensees to encourage play on the site as customers earn a series of rewards. These can either be bonus funds or cash, and operators will be able create their own branded shops; a virtual marketplace where the points can be exchanged for experiences such as tickets to sporting events or shopping vouchers. Tiered levels will rank rewards and allow the more faithful players to collect higher value gifts.
Virtue Fusion has also designed a new free tickets facility. This will enable players to receive free entry to games, which is key for operators who may want to target lapsed users or promote new bingo rooms and titles.
Wagering requirements can also now be attached in an extended bonus system to allow more generous benefits to be offered. Operators will be able to monitor their bonus liability and ensure that players winning through bonus stakes channel this money back into the system.
Bob McCulloch, Virtue Fusion’s chief executive, commented: “Customer retention strategies are key to an operator’s success and the new tools developed by Virtue Fusion will continue to ensure loyalty among players on our worldwide network. These unique products will provide a significant business advantage to our operators and players will enjoy a real point of difference on their platforms.”
