UK interactive gaming company NetPlay TV has signed a contract with Virgin Media Television to run the Challenge Jackpot brand.

The deal allows NetPlay TV to run the Challenge Jackpot website and television channel until June 30, 2013 and in exchange, Virgin Media Television can gain a 9.9 per cent option stake in NetPlay TV.

NetPlay TV said it has agreed to acquire the business assets of Two Way Gaming, the former providers of gaming services for Challenge Jackpot. According to NetPlay TV, the acquisition includes the website’s 16,000 registered players, their account balances and equipment to run the business. Additionally, NetPlay TV said that a number of the Two Way Gaming employees will join the new venture, including its current managing director, Guy Templer.