NetEnt has enhanced its UK footprint further with a new subsidiary and the opening of a new office at Kings Cross, London.

The establishment of NetEnt UK and the move into a new office in the Stanley Building at Kings Cross is a strategically important step for NetEnt. The UK is a prioritised growth market and local presence will better support UK operators.
The office was opened by Andy Whitworth, managing director of NetEnt UK and chief strategy officer, and Rob Fell, director of platform products and services. The UK team has since grown with top talents from the industry and the office will grow further within the next few months.
“We are delighted to be open for business in the UK," said Whitworth. "We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave."