Full service mobile gambling solutions provider Spin3 signed an agreement with Neomobile Gaming on Tuesday to launch a new mobile casino in Italy.

The deal will deliver Italy’s first ever mobile casino, offering consumers the highest quality of casino-style games on today’s most popular smartphones and mobile devices.

Neomobile Gaming, the mobile gambling division of the Neomobile Group, the global mobile media company, has signed a strategic partnership with Spin3 for its play-for-real mobile casino product, GameWire, and with Prima Networks Limited, powered by Microgaming, for its online casino product. Neomobile is applying for the Italian gaming AAMS licence for online and mobile with support from Spin3, in order to capitalise on its entertainment portfolio and enter the egaming market for the first time.

Francesco Postiglione, managing director of Neomobile Gaming, commented: "The synergic sharing of respective know-how, after the achievement of AAMS authorisations, will allow both companies to build the very first Italian mobile casino."

Matti Zinder, head of Spin3, said: "Italy is starting to fulfil its potential as a leading egaming market. Its progressive regulation makes it an example to the rest of the world. Our experience across regulated markets and expertise is vital for companies with mobile gambling ambitions. Neomobile has identified the great opportunity to move into the egaming market thanks to the new legal framework, and further leverage its strong portfolio of consumer content. There is a crucial first-mover advantage with regulated markets, so it’s incredibly important to take the right approach from the beginning. We are working closely with Neomobile to launch what we hope and expect to be Italy’s first mobile casino."

Speaking to iNTERGAMINGi at London’s ICE show this week about the announcement, Zinder added that he expects Italy’s first mobile casino to be launched in the first half of this year. Zinder also spoke about Spin3’s new sportsbook app SpinSport, which marks its entry into the sports betting market. "With the sportsbook we took a step back, observed the market and waited until we were really ready."