Nigerian sports betting brand NairaBet has chosen Betgenius as its primary in-play trading partner.
The agreement means that NairaBet will gain access to in-play trading coverage across all major sports, including football and basketball, to cater for both its online and retail customers.
As a long-term partnership, it marks an enhancement of NairaBet’s live betting product by giving traders access to fast and accurate pricing as well as greater control of in-play trading strategy.
Akin Alabi, CEO of the company, said: “As competition grows in the Nigerian sports betting space, we made a decision to stand out from the crowd. One of the decisions we made was to partner with Betgenius to power our in-play markets. I am confident it will be a rewarding experience for both parties.’’
Matt Stephenson, managing director of Betgenius, said: “The live betting trend is spreading across the African market and Betgenius is excited to bring our trusted product to many more partners in the region in the future.”
