As soon as the military action began in Ukraine, N1 Partners Group decided to cancel its participation in iGB Affiliates, one of the major gambling exhibitions that will take place in London next month.
The company paused its marketing activities and focused on helping people at risk. N1 Partners has decided to focus on helping Ukrainian people - the company supports foundations that provide essential aid for the people most affected.
Many reputable igaming companies, including such industry players as SOFTSWISS and BGaming, are organising funds to support people from Ukraine.
N1 Partners Group also participates in different humanitarian initiatives and calls for focusing on providing help to hundreds of thousands who are suffering in this humanitarian disaster.
The areas of assistance include humanitarian aid - medicines, necessities and shelter provision - and help to deliver them to hotspots. N1 Partners also provides refugee support in different European counties.
“That’s a dramatic turn we could not believe happening," said the company. "It is tough to express how terrifying and inhuman the consequences of the war are. Human capital is a treasure; human life is the only thing that matters. We all know that these countries learned it the hard way in the past.
"None of the industries could stand aside from such tragedy, so the igaming industry is not an exception. N1 Partners Group stands for democratic values and liberty; we believe that justice will have a place very soon.”
“Military actions against Ukraine are not acceptable. Hatred toward civil society is not acceptable. Violence causes violence. So, all our consolidated efforts must be thrown on something that truly matters - that is stopping this humanitarian disaster and helping those affected.”
