Online lottery betting provider Multilotto has teamed up with Direkten as it launches a new in-store gaming platform, rolled out to 30 shops across Sweden.
The online gaming market is continuously evolving and demanding innovation from operators. Direkten, in collaboration with Spelombudet Norden AB, has rolled out a new platform offering customers an enhanced gaming experience.
Multilotto together with some of Sweden’s biggest online casino brands, is the first to embark on this project which will offer players easy access to the biggest global lottery jackpots and casino games.
With a focus on giving their customers more of a choice, for Direkten this was a natural step in an ever-changing gaming market. The in-store tablets offer information about the different betting products and bridges the gap between online and retail.
Niklas Fagerström, Swedish country manager at Multilotto, said: “We are very excited about this campaign as it gives us a chance to reach players who would normally interact with betting in-store rather than online. Considering Direkten retail coverage across Sweden, this will offer Multilotto a great market and our players an unprecedented choice when it comes to betting on the biggest global lottery jackpots.
"We are very happy to have Multilotto on board in our gaming platform. Multilotto has a great product that suits our in-store offer very well, and at the same time it is continuously being asked for by our customers, says Svante Törnqvist, CEO at Direkten.”
