Mr Gamble, an online casino and sportsbook comparison site operated by CashMagnet, has entered into a media partnership with PartnerMatrix that will foster closer collaboration between the two businesses.
Under the deal, Mr Gamble will add all of PartnerMatrix’s casino brands to its site and then prioritise the upload of any new brands moving forwards.
Today, Mr Gamble has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site with new brands added each week.
Mr Gamble and PartnerMatrix - the affiliate solution of tier one B2B provider EveryMatrix - will also work together to identify, highlight and overcome issues that can arise between affiliates and their operator partners and drive awareness of these across the wider industry.
This includes concerns around security and transparency and in particular relating to the platforms and back offices that affiliates use to track clicks, FTDs and revenues. PartnerMatrix has developed an anti-fraud intelligence tool to assist with this.
