The International Social Games Association, which counts among its members Zynga, IGT, MGM, Bally Technologies and Slingo, has launched a set of best-practice principles for the social games industry and also commissioned new research into social gaming.
The members of ISGA have developed the principles as a benchmark to help ensure the industry acts responsibly and consistently with standards designed for appropriate consumer protection.
The principles cover five areas, intended to ensure that games and their providers: (1) adhere to necessary laws and regulations, (2) are transparent in their functionality, (3) treat purchases and payments responsibly, (4) manage player privacy appropriately and (5) use appropriate advertising models.
The research will analyse social games from business and consumer perspectives with the aim of delivering a better understanding their use and place in the digital economy, offering new knowledge and perspectives for all stakeholders.
