ComScore recently released the results of a study on mobile gaming, highlighting the potential for growth in the mobile gaming market.
Despite a 13 per cent decline in the number of US mobile gamers during the past year, heavy mobile gaming on smartphones suggests the market is poised for growth.
The overall decline was driven by a 35 per cent drop in mobile gaming among non-smartphone subscribers, who represent approximately 80 per cent of the market, which contrasted with the 60 per cent increase in the number of gamers via smartphone.
"Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market," said Mark Donovan, ComScore SVP mobile and senior analyst. "As the market transitions from feature phones to smartphones, the dynamics of gameplay are also shifting towards a higher quality experience. As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement."
The report also found that smartphone subscribers are three times more likely than feature phone subscribers to play games on their device at least once a month. They are more than five times as likely to play games almost every day and far surpass their feature phone counterparts across various methods of game play.
"Smartphones offer a more accessible and compelling mobile gaming experience that is enabling adoption of this behaviour, even among consumers who have not traditionally been gamers," added Donovan.
