Online betting and casino brand MintBet, which is operated by the Ireland-based igaming and retail betting operator McBride Racing, has agreed a partnership with Income Access, Paysafe’s marketing technology and services provider.
Under the deal, the new MintBet affiliate program, which is set to launch before the end of the year, will be powered by the Income Access Network.
Launched earlier this year, MintBet is licensed in the Republic of Ireland under the Gambling Act of 2015 and is also regulated by the UK Gambling Commission. The brand allows Irish and UK players to bet online on a wide range of markets. Powered by an FSB Tech platform, the brand also features in-play sports betting, an online casino with multiple slots and table games and a live dealer casino.
Thomas McBride, head of marketing at MintBet, said: “Income Access’ reputation in the igaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate program.
"The software’s sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel.
"Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK.”
