Online operator EnergyBet has agreed a two-year in-stadium betting partnership with English football club Millwall.
The deal will enable Lions fans to make the most of EnergyBet’s mobile betting service at The Den on matchdays, with the two parties will also collaborating on a range of competitions and exclusive promotions.
Stuart Lock, Millwall’s head of commercial and retail, said: “We are very pleased to welcome EnergyBet to the club and indeed to our family of commercial partners.
“We look forward to working closely with EnergyBet to find ways of positively engaging with Millwall supporters and helping to provide them with the best possible access to their innovative products and services.”
Marcin Sapinski, CEO of EnergyBet, added: “With a loyal and passionate fan base, this club is the perfect fit for our brand as we increase our coverage in the UK.
“We will have some great prizes on offer to Lions supporters, including hospitality packages and money-can’t-buy experiences. Millwall fans can also expect some great sign-up offers and promotions.
“We wish Neil Harris and the team continued success on the pitch this season."