MiFinity has added Jim Purcell to its team as chief operating officer.

MiFinity Jim Purcell COO

Purcell has previously worked as chief financial officer of online gaming operator eBet after earlier roles at Ocuco, Viatel and Cryptologic.

He will help scale, manage and evolve MiFinity, the payments and financial technology business, as it continues its expansion journey.

Paul Kavanagh, CEO of MiFinity, said Purcell’s appointment comes at a “crucial time” for the company as it is “experiencing remarkable growth” and “scaling at pace.”