Microgaming has celebrated the 15th anniversary of its partnership with Square Enix for the Lara Croft brand by producing a third branded online slot.
The exclusive agreement builds on the industry’s longest-running branded relationship, which began when Microgaming launched Lara Croft: Tomb Raider in 2004.
Following the success of that initial collaboration, Microgaming developed a sequel in 2008, Tomb Raider: Secret of the Sword, which sent players on an escapade to track down fragments of a legendary sword.
Marked for release this year, the new game will once again feature the fearless heroine, ready to lead players on a new quest unearthing ancient trails and rewarding discoveries. The branded slot is being developed by Triple Edge Studios, an independent studio providing content exclusively for Microgaming.
Fans of the iconic adventurer can look forward to a whole new Lara Croft quest, as the latest title is set to join Microgaming’s portfolio of branded content in the new year.
Andrew Clucas, COO at Microgaming, said: "We are incredibly excited to announce the renewal of our historic partnership with Square Enix to develop a new Lara Croft online slot game that honours and builds on the brand’s massive popularity in the gaming industry, film and beyond. 2019 is our 15th anniversary with the brand and we plan to celebrate the unprecedented milestone with a wave of big reveals on another show-stopping stand at ICE.”
Janet Swallow, vice president of licensing at Square Enix West, said: “We look forward to continue working with Microgaming to develop another successful branded online slot game, following the top performances of Lara Croft: Tomb Raider in 2004, which marked the industry’s first ever branded slot partnership, and Tomb Raider: Secret of the Sword in 2008. We are excited to see a new action-packed Lara Croft adventure launch to the iGaming world and look forward to the big reveal at ICE 2019.”
Microgaming will unveil its latest Lara Croft slot and the game’s official title alongside other big reveals at ICE Totally Gaming 2019.
