Igaming provider Microgaming has announced that its online casino content is now live with state-owned Svenska Spel Sport & Casino.

Microgaming enters Sweden with local partner

Svenska Spel, formed in 1997, is better known for its lotteries and other games in the heavily regulated market.

Sweden is a big  market for Microgaming, which officially entered the market on January 1, this year. The firm has localised content for the market including several of its popular titles.

As part of the deal, Svenska Spel will be providing its players with a line-up of Microgaming’s branded slots, including Game of Throne, and Lara Croft, and Tombs, plus a mix of new and classic original titles, such as Immortal Romance, Agent Jane Blonde Returns, and Book of Oz. Andrew Clucas, chief operating officer at Microgaming, said of the deal: “Svenska Spel Sport & Casino is a tremendous addition to our sizeable customer base in this key strategic market. “We are pleased to welcome them to the Microgaming family and look forward to working with them closely after a successful integration.” Jonas Nygren, vice president of casino of Svenska Spel Sport & Casino, adds: “Microgaming is renowned for its portfolio of high quality, innovative content, and we are delighted to collaborate with them. “The addition of Microgamings catalogue of entertaining games will enhance the overall gameplay experience for our players.”