In addition to being one of the largest brands in south-east Europe’s entertainment industry, Meridianbet has been successfully operating in the EU, South America and African markets for more than a decade.
The group is a global betting partner of more than 20 football and basketball clubs around the world. In Cyprus, the group is the official sponsor of AEK Larnaca, a first-time participant in the Europa League group phase, as well as Nea Salamina.
The basketball section of Cyprus' largest sports association - Apollon Limassol - is also sponsored by Meridianbet. A strategic partnership was also signed with the wheelchair basketball club, strengthening sports associations for people with disabilities.
The company has been present in Malta for more than a decade and is the official betting partner of FC Valletta, a club crowned champions 25 times in its history, as well as their league rival FC Hamrun. In the western Balkans, the group is the main sponsor of the Montenegrin Football League.
The recently concluded African Cup of Nations showed that dynamic football is played on the continent and the company has been the general sponsor of many clubs on this continent for many years, including FC AFCM, Pan African and Costa do Sol.
Supporting top professional sports around the planet is only part of Meridian's investment in local communities. In cooperation with clubs and sports federations in all countries in which it operates, the company donates sports equipment to amateur clubs, sports associations and sports schools.
