Meridianbet has introduced a Meridian Donate feature onto its platform, integrating corporate social responsibility (CSR) features into its offering.
Customers can actively participate in and fund various environmental, societal and humanitarian projects through the Meridianbet Group operator.
The product currently facilitates partnerships with organisations such as the Red Cross and Unicef.
The number of individual campaigns on Meridian Donate grewc from eight in 2021 to 20 in 2023, while thre were eight national markets integrated in 2023, up from three in 2021.
As regards direct beneficiaries, there were 159 non-governmental organisations positively impacted by Meridian Donate, Meridianbet said.
“In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions,” Meridianbet said.
“This project not only underscores our environmental commitment but also enhances our brand's community presence.
“Already, several hundred contributions have been recorded in the platform's first month, indicating robust customer engagement and support.”
