Golden Matrix Group's sports betting and igaming division Meridianbet has signed a two-year exclusive sponsorship deal with the Aquatic Sports Association (ASA) of Malta.
The agreement makes Meridianbet the exclusive betting partner of ASA, with integrated brand exposure across ASA events, digital platforms and physical venues.
The sponsorship includes the launch of the branded national cup competition - Meridianbet Super Cup, as well as LED road signage, scoreboard branding and apparel sponsorships across Malta’s aquatic sports federations.
“Water polo and aquatic sports are a vital part of Malta’s sporting culture,” said Stefan Pavlovic, Malta territory director at Meridianbet. “This partnership reflects our continued commitment to supporting national sports ecosystems, building long-term brand visibility in regulated markets, and delivering value to fans, players, local institutions and shareholders.”
