Colombian telecommunications firm Megared is partnering with BtoBet to launch its new brand Megapuesta in the regulated Colombian gaming market.
It is the 16th online gaming license issued by Colombian gambling regulator Coljuegos.
Megared’s Juan Esteban Puerta said: “As a leader in the communications field we have built an outstanding reputation in our country, and as such we always require high standards from all our partners.
“We opted for BtoBet as our technological partner to launch our gaming division Megapuesta because like us they are pioneers and leaders in the Colombian market, with a vast experience in this regulated market and in other jurisdictions, not only in Latin America but also worldwide.
“Furthermore, their deep knowledge and reputation of the Latam region, especially the Colombian market, has contributed to develop a trustworthy relationship with them.”
BtoBet’s chairman and CEO Alessandro Fried said: “Megapuesta is another thrilling partnership as BtoBet seeks to further cement its leadership status in the Latin American region and be the first option for those companies seeking to establish their igaming operations in this exciting market.”
