A plan to help iGB Affiliate visitors get face to face with their chosen suppliers and other operators has been introduced under the name iGB Introducing.
The plan is for the iGB Affiliate show (February 9-10) to facilitate thousands of meetings across the two days. It will physically connect all attendees, exhibitors, sponsors and suppliers active in the igaming affiliate sector at the event.
Naomi Barton (pictured), portfolio director at Clarion Gaming, the show organiser, said: “iGB Introducing is a considered response to the findings of our post-show research conducted amongst stakeholders attending the 2022 show.
"From our perspective research is all about identifying gaps and then providing creative solutions to meet the needs of our customers.
"The independent research that was conducted by Explori found that while iGB Affiliate London scored extremely well with visitors and exhibitors alike, there was a need to help facilitate and encourage new connections and relationships.
“Whilst nearly seven out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London, there is significant appetite for more connections to identify products, solutions, industry trends and establish new business relationships.
"This journey of connections will start in mid-January using the Swapcard App and culminates onsite courtesy of the iGB Introducing a networking hub and the numerous business and social networking events which are a central part of the iGB Affiliate London experience.”
