Betting exchange Matchbook has launched mLabs - a collaborative incubator for i-gaming start-ups - with the aim of attracting new talent that Matchbook can develop through to product launch.
David Mills, head of research for Matchbook, said mLabs is a community where like-minded people can share ideas and collaborate in a supportive environment. “We see incubation as a two-way process,” he said.
The mLabs.io project places an emphasis on getting advice. “Successful and innovative businesses tend to make wholesale changes to their ideas before hitting on a successful formula,” continued Mills.
“Talking to others who have been through a similar process is always beneficial.”
Already working with mLabs is DiscountIF, a social e-commerce platform offering customers cashback on events they follow.
“We see mLabs as an online start-up incubator without any strict commitments by either party,” said DiscountIF chief executive Lewis Holland.
