Manx Telecom has entered into a partnership with predictive analytics specialists Idiro Technologies.
The partnership will combine Manx Telecom’s hosting expertise with Idiro’s predictive and social network analysis platform, providing the ability to handle big data, analyse it, and use it for commercial advantage.
Commenting on the partnership, Manx Telecom sales director Fergal McKenna said: “Not only can we provide one of the most reliable, secure and trusted hosting facilities anywhere in the world, we can now also help our clients understand what ‘big data’ says about their customers and most importantly, which segments to target for acquisition, retention and growth through more effective direct marketing and social network influence.”
Manx Telecom Intelligent Analytics, powered by Idiro, will be an addition to Manx Telecom’s hosting and e-gaming proposition and can be applied in a number of sectors including e-gaming, financial services, hospitality, retail, and utilities.
