Tommy Molloy, chief sportsbook officer at Sportingtech, outlines how artificial intelligence is breaking the boundaries of sportsbook technology.
Artificial intelligence is a major talking point this year, but it still feels as if the technology’s biggest impacts are yet to be felt in the gaming industry.
Although, according to Tommy Molloy, chief sportsbook officer at Sportingtech, AI is already vital in sports betting by providing personalised betting experiences.
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