M88, which is part of the Mansion Group, has become the latest operator to socially charge the experience it offers to players after integrating Livespins’ live-streaming product into its online casino lobby.
The deal will also see M88 take Livespins' Ambassador product that will allow the operator to onboard its own brand ambassadors and influencers as streamers to drive acquisition and to give players the chance to bet behind their favourite celebrities.
The partnership provides M88 players with an entirely new way to experience online casino. Livespins’ team of streamers create highly entertaining and engaging streams using the hundreds of games integrated into its platform from the likes of Relax Gaming, Yggdrasil and iSoftBet.
Players get directly involved in the action taking place across the reels by betting behind the streamer. This creates a group bet and a shared experience with each player able to set their bet size and number of spins. This puts everyone in the same boat so win or lose, a fun, engaging experience is guaranteed.
The Livespins experience has been designed to be inclusive and social, with players able to communicate with the streamer and each other throughout. They can also drop reactions and emojis as the reels fire up and the game plays out.
Because Livespins sits within the casino lobby, players are afforded all of the responsible gambling and safe gaming protections and tools as required under the operator’s various licences. This means M88 can leverage the huge popularity of casino streaming but in a way that is compliant and sustainable.
