Online sports betting firm LV Bet has agreed a partnership deal with the German Ice Hockey Federation (DEB), following on from Germany’s superb performance to gain a men’s silver medal in the Winter Olympics.
During the one-year agreement, LV Bet will become the official partner of both the DEB and the German national ice hockey side. Germany’s men recently stunned nine-time Olympic champions Canada 4-3 in the semi-finals in Pyeongchang, South Korea.
The LV Bet brand will gain exposure through televised sporting events, as well as on billboards, video displays, and promotional areas within all DEB arenas. LV Bet will also be granted a number of match tickets and an official presence on the sponsor wall.
Robert SchÜtt, head of marketing at the DEB, said: "Through this partnership with LV Bet, we acquire a first-class, well-known ally in the sports betting market. Their commitment to us is testament to the steady rise in popularity of the national ice hockey team in recent years.
“The DEB provides advertisers from all industries with excellent customised packages to make use of our legacy and history as one of the leading nations in ice hockey. We couldn’t be happier with this latest development.”
Marek M Czekalla, business development manager at LV Bet, said: “We are extremely proud to be an official partner of the DEB. As a leading sports betting site, we aim to be a global brand that represents excellence in gaming and sports. That’s why this agreement with the German Ice Hockey Federation is yet another step forward for us.
“We look forward to continuing to build our brand within the regulated German market.”
