Symplify, the Stockholm-based CRM and AI cloud solutions company, has joined forces with the LuckyDays brand to help drive its CRM operations.


As the LuckyDays brand continues to expand into new territories across the globe, Symplify will play an integral role in supporting and enabling the delivery of a bespoke igaming experience for their diverse audience of players.

LuckyDays’ main priority is to provide customer service and now, via an integration with Symplify, it will be able to optimise its CRM strategies to do that.

Symplify’s single CRM Ecosystem will provide real-time integration across multiple channels of communication, helping LuckyDays to build meaningful relationships with their customers and deploy multichannel engagement strategies at scale.

The intelligent Campaign and Journey Builder, developed by Symplify, will ensure LuckyDays is able to maximise player engagement while keeping them safe.

Player protection is a core foundation of the business and the features now accessible via the Symplify solution will actively enhance the capability of monitoring and identifying problem gamblers.

They will also be able to take advantage of the innovative AI solution that optimises marketing spend and harnesses customer sentiment, boosting overall lifetime player value.