The Glitnor Group has bought the LuckyCasino brand as it aims to capitalise on the re-regulation of the Swedish igaming market.
Fortuity Holdings, the parent company of Viral Interactive which operates LuckyCasino, has confirmed it agreed to the sale.
Backed by a team of industry and Swedish-based igaming veterans, the Glitnor Group says it is “ideally positioned” to succeed in Sweden with the opening of the online gambling market to private operators in 2019.
Alongside the sale of LuckyCasino.com, Daniel Eriksson becomes head of business development for Glitnor and steps down as CEO for Viral Interactive.
Martin Prantner, director of Fortuity Holdings, said: “We’re delighted to have concluded this deal for the LuckyCasino brand which is powered by the Finnplay technology. We believe Johan and his team are uniquely placed in the market, given their track record of managing and scaling online casino brands in the past, and they shall therefore ensure the LuckyCasino brand is taken to the next level of growth.”
Johan Königslehner, Glitnor Group’s CEO, said: “Our team has many years in developing high-growth B2C casino brands such as Vera&John in emerging and mature regulated markets. We are tapping into the fast growing pay and play concept developing in Sweden and Finland with no account creation needed and instant withdrawals. We believe this concept is part of the future and shall be successful in the regulated Swedish market next year.”
