One of the industry’s most exciting new casinos, Lucky247, has launched a new affiliate programme - To Play Affiliates

To Play Affiliates has integrated with award-winning B2B affiliate software provider Net Refer, which enables in-depth reporting, complete transparency and a variety of features that are easy for affiliates to use. 

Affiliates who are fans of Microgaming’s flash games will also be pleased to learn that Lucky247 is Microgaming’s newest licensee.  In addition, Lucky247 provides the full Microgaming Go Mobile Solutions offering that supports iPhones, iPads and all Android devices.

This means that players visiting the site will have instant access to all the best slot, table and progressive jackpot games including branded games such as Dark Knight, Lara Croft - Tomb Raider, Hitman and Thunderstruck

Affiliate programme manager Mark Larnyoh said: “We have created a fantastic team that has been working within the affiliate industry for years and the team understand how hard our partners work. Therefore we understand how important it is for us to provide them with all the very best marketing acquisition tools while ensuring the most comprehensive back office support network.”

Another advantage to affiliates promoting Lucky247 is its mobile acquisition and retention capability through an integrated mobile CRM solution. Therefore any affiliates that want to expand into mobile traffic can do so now, without having to sacrifice any of their traditional revenue.