Igaming software provider Greco has secured a partnership with online lottery brand Lottoland.
Lottoland will integrate Greco’s Gameplay Risk Engine with the aim of enhancing player management, minimising risk and optimising operational efficiency across platforms.
The tool, the supplier said, uses theoretical value modelling and behavioural risk analysis to give operators key insights to reduce costs and “improve marketing efficiency.”
Greco’s solution will “assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” said Mike Kirwian, Lottoland’s vice president of marketing and commercial.
Lottoland is “well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” said Ozric Vondervelden, co-founder and CEO of Greco.
